If there’s one thing I learned in 2017 it is that nothing just magically comes to you as you build a new business or venture. I probably learned three dozen great lessons in 2017, but this one just happens to be the most powerful and most obvious. When building or creating something new, we have to work hard every single step of the way. There’s no such thing as clients and partners and branding and marketing that just ‘happens’ or appears for you. We need to work for it.
This is a pretty obvious statement, I know. Of course we need to work for it. We should all know this. The problem, however, is that sometimes we have those days or weeks where we feel like we’ve delivered on 3 or 5 or 10 great things, and then we sit down and say to ourselves, “Ok where is the reward for all this great work we did? What’s the payoff?”. And then alas, many of those days or weeks, there is none. Nothing. No payoff, no reward, no return.
And we realize, again, that guess what, we need to keep working. And working. And working. Harder. Better, More creatively.
That is actually the part that I love the most. Learning to work better. More effectively. I don’t love waiting as I don’t have great patience. But I do love learning. I love learning that I need to do something differently. Or better. I truly do like getting feedback (good or bad). I love flipping on a podcast or a video where I get to listen to and learn from someone who has walked this trail before. I love meeting people in Boston I can learn from. When we want to make a difference in the world, when we want to make an impact, not only is it critical that we come from a place of giving. We also have to come from a place of learning. Have to. It’s a must. None of us ever has all the answers, and we never will. To make an impact, yes, we have to give. But to create, we also have to learn.
2018 will be just as amazing, if not more so. We will learn. We will grow. And we will keep working. Better and more effectively. It’s what we do. More importantly, it’s what we need to do.
Nothing just happens to us. Not to me, not to you, not to anyone. We need to see our Great. We need to know our Great. Then we need to Create Our Great. One brick at a time. Thankfully, I have 360 or so more days to lay bricks this year.
What Great Are You Creating in 2018? Whatever it is, make sure you’re working for it. Every day.